Blue Marina Awards

Future Vision for Marinas

From simple berthing facilities to gateways to tourism: the revolution of marinas

Raising Standards for Excellence in Experiential Nautical Tourism

Anticipating the future

Innovation means understanding change before it becomes urgent. It is the ability to see the bigger picture — the forest — before acting on individual trees.

 

From berthing facilities to gateways to tourism

Today, many marinas and landing facilities are still perceived as simple berthing places, often seen as spaces “for a few.”
Our vision is to transform them into gateways to the territory: vibrant, accessible, and recognizable places, integrated into the coastal socio-economic fabric, able to operate year-round and welcome not only boaters, but also a wider public seeking sea-related experiences.

 

Raising standards

Tourism is changing: demand is growing for authentic experiences, service quality, sustainability, and safety.
Marinas can lead this evolution by becoming centers of excellence: inclusive, innovative, equipped with high-level hospitality services, and strongly connected to their surrounding territory.

 

An economic potential still underestimated

Marinas generate value far beyond their physical boundaries: they activate local supply chains, culture, sport, food and wine, and services. Their impact is a multiplier for communities and businesses, and a concrete driver of sustainable growth.